Margaw Design

PRODUCT DESIGNER · ALMATY

Hello, I’m Ilyas
Zholdasbay.

Hello, I’m Ilyas
Zholdasbay.

Hello, I’m Ilyas
Zholdasbay.

I design AI tools, financial products and public services—with an engineer’s eye for how they work.

I design AI tools, financial products and public services—with an engineer’s eye for how they work.

“Covering all states—empty fields, full-text fields, errors, and paste actions.”

Arman Suleimenov · Founder & CEO, nFactorial

Product design since 2018

Product design since 2018

Past: Uxstone, QazPost

Former frontend engineer

University of Edinburgh alumnus

Product design, in motion.

Product design, in motion.

THREE FILMS · THREE DIFFERENT PRODUCT CHALLENGES

Perceptis — Brief → generation → edit → export.
Perceptis — Brief → generation → edit → export.

AI PRESENTATIONS

Perceptis

Perceptis

Perceptis

Keep AI-generated presentations editable—from source context and brand inputs to the final slides.

Keep AI-generated presentations editable—from source context and brand inputs to the final slides.

My work: research, edge cases, design QA and the design system.

Atarino — Practice a road-inspection conversation with Sophie.
Atarino — Practice a road-inspection conversation with Sophie.

VOICE-FIRST ROAD COMPANION

Atarino

Help truck drivers practise an inspection. Specific feedback leads to another attempt.

My work: conversation flows, prototypes, edge cases and the design system.

MangiSoz — Speak, translate and talk face to face.
MangiSoz — Speak, translate and talk face to face.

MULTILINGUAL TOOLS

MangiSoz

One phone, two readers. The upper panel rotates so the person opposite can read their side.

My work: translation flows, prototypes, edge cases and the design system.

Interfaces redrawn in code from my original design files. Fictional demo content; editorial motion.

Across products
and teams.

Across products
and teams.

A selection from eight years of design. Open a project for original screens and my contribution, or explore the full timeline.

QazPost

2023–2024

Banking, commerce, partner tools and the QazPost website.

Logistics · Banking · 7 project views

nFactorial

2024–2025

AI personal coaches and an education platform.

AI coaching · Education · 2 project views

Emerge Data

2024

A dashboard for competitor, customer and conversion insights.

B2B analytics

eGov

2019

I designed the information architecture for a public-service portal and state-authority templates.

Public services

Kcell / activ

2020

Research, information architecture and wireframes for a telecom superapp.

Telecom · Wireframes

Higgsfield AI

2026

Careers website design and low-code development.

Careers website

More of my work

30 entries · 2018–2026

Creative vision.
Technical reality.

Creative vision.
Technical reality.

As a former frontend engineer, I design with development in mind—from the first idea to a product ready to build.

There’s no single recipe. This is my usual mix of methods, chosen for the question in front of me.

Observations / Field researchData-driven designSurveysHi-fi Interactive PrototypingDesign QADiary studiesLow-fi wireframesUser interviewsStakeholder interviewsCompetitive analysisFictional personasJourney mappingCard sortingUser testingHeuristics evaluationDesign SystemAlmost neverAlmost always

Most often → less often

  • Design System
  • Design QA
  • Stakeholder interviews
  • Competitive analysis
  • Hi-fi Interactive Prototyping
  • User testing
  • Heuristics evaluation
  • Surveys
  • Observations / Field research
  • Data-driven design
  • User interviews
  • Card sorting
  • Low-fi wireframes
  • Journey mapping
  • Fictional personas
  • Diary studies

A qualitative view of how often I use each method. Horizontal position shows frequency; vertical spacing keeps the labels readable. The approach changes with the problem.